If you want to offer virtual tours for property, you will quickly come across three names: Ogulo, Matterport and REALONAUT 360. All three turn 360-degree photos into a tour that you can share and embed on your website. Behind them, however, are three very different ideas of how an estate agent works.

First things first: REALONAUT 360 is our own product, so we are not neutral. That is why, for Ogulo and Matterport, we rely only on their own information, accessed on 14 October 2026.

Three ideas, one goal

  • Ogulo: full service. You supply the shots, and Ogulo turns them into a tour, floor plan and dollhouse. On top of that there is measurement, integration with CRM systems and property portals, and a personal contact. A lot is taken off your hands; in return, part of the work is out of your hands.
  • Matterport: 3D and measurement. Its own cameras with depth sensors produce 3D models, known as digital twins. These provide the dollhouse, measurements and data for planning and construction. That is powerful if you need exactly that, and more than many flat listings require.
  • REALONAUT 360: deliberately simple. You do everything yourself, in a few steps: upload photos, connect rooms, share. We have only built what estate agents really use day to day and deliberately left out the rest. In return, you find your way around straight away.

Ease of use and speed

With REALONAUT 360 you set the pace. Whatever you upload, connect and publish is online immediately. There is no processing in the background that you have to wait for. A photo too dark or crooked? You correct it directly in the editor, and that is also where you blur faces, family photos or post.

With Ogulo, the provider takes over part of the creation, such as the floor plan and dollhouse. That saves you work, but you hand over some control of the timing. Matterport calculates a 3D model from the shots. For it to come out clean with few artefacts, it needs many capture points at short intervals, in practice often every two to three metres. That takes time on site. With REALONAUT 360, one panorama per room is enough, two to three in large rooms.

Your camera

  • REALONAUT 360: any 360-degree camera that saves panoramas in 2:1 format. You can keep using the camera you already have.
  • Ogulo: works with common 360-degree cameras, offers loan devices for testing and requires its own camera for floor plans with dimensions and living area calculation.
  • Matterport: also accepts 360-degree cameras and smartphones. Full 3D measurement is available with its own Pro2 and Pro3 cameras.

Personal support

REALONAUT 360 comes from Vienna. Our platform for virtual tours has been around since 2017, and REALONAUT 360 is its third version. If you call or write, you reach the people who build the platform. The paid plans include a training session by appointment, in which we show you how to use it and give you tips for shooting. Ogulo also focuses on personal support with a dedicated contact. Matterport is a large international provider with a correspondingly broad range.

Data protection

The statistics in REALONAUT 360 count views without cookies. So your visitors don’t see a cookie notice because of the tour. Servers and backups are located in the EU, in Germany.

Flexibility

With Ogulo, a contract runs for 24 months, paid at least annually in advance. Matterport offers monthly and annual payment. REALONAUT 360 can be cancelled monthly, and with the Free plan you can put your first tour online without it turning into a contract. Each provider lists its current prices on its own website; ours are on the REALONAUT 360 pricing page.

What is deliberately missing

REALONAUT 360 has no dollhouse, no VR mode and no video spots. A dollhouse needs a 3D model of the property. Without a camera with a depth sensor, this model is estimated from the panoramas: the photos are projected onto simple walls, and furniture looks flat, as if the tables were lying on the floor. Even with a depth sensor, artefacts often appear, and in the model the flat looks more like a building site than a home. We prefer to show your property as it really looks: in sharp panoramas. If you still need a dollhouse, you are better served by Ogulo or Matterport.

For us, simple does not mean standing still. We are working on add-ons that you can book when you need them, without making the editor more complicated. We will show them as soon as they run as reliably as everything else.

Which one suits you?

  • You want to hand over as much as possible, with floor plan, dollhouse and a dedicated contact: Ogulo.
  • You need 3D models, precise measurement or data for planning and construction: Matterport with its own camera.
  • You want to put tours online yourself, quickly and without detours, with your own camera: REALONAUT 360.

Sources

Accessed on 14 October 2026: Ogulo, prices and services (in German), Ogulo, living area calculation (in German), Matterport, plans and features, distances between capture points according to We Get Around.