Insights

What we learn in projects: about websites, AI in business and funding. Short enough for a coffee break.

  1. REALONAUT 3604 min read REALONAUT 360, Ogulo or Matterport? A comparison for estate agents Three routes to a virtual tour: full service, 3D measurement or deliberately simple. How Ogulo, Matterport and REALONAUT 360 differ and which one suits you.
  2. REALONAUT 3603 min read How to get your tour right: a checklist for 360-degree photos Doors open, lights on, camera at the right height: with this checklist your 360-degree photos will be bright, level and pleasant to look at.
  3. REALONAUT 3604 min read 360-degree camera for estate agents 2026: which one suits you? Insta360 X6, Ricoh Theta Z1 or Theta X: what matters in a 360-degree camera for property, and which one suits your work. As of October 2026.
  4. REALONAUT 3606 min read Virtual tour for property: costs, camera, process What a 360-degree tour of your property costs, which camera you need and how to get online in three steps.
  5. Websites2 min read How much should a website cost? Anything from a few hundred to several tens of thousands of euros. How a price comes about, what we charge and why cheap often turns out expensive.
  6. AI2 min read Why AI projects really fail In 2018 we built an AI that worked technically. We still did not continue it. What was behind that, and the three questions you should ask before any AI project.
  7. Websites2 min read What separates good web design from bad Animations, effects, background videos: they can look lovely. But whether a website is good depends on something else. Here is how to tell.
  8. Automation2 min read How to recognise a process you can automate Not every process is worth automating. Seven signs that one is, a simple test and a calculation you can do yourself.
  9. Projects1 min read Held hostage: when your provider dictates the rules If you gave your IT provider notice today, would your business still run tomorrow? How to recognise dependence.
  10. AI2 min read Everyone wants their own Jarvis. What YouTube doesn’t tell you A personal AI assistant that answers emails and books appointments, built in twenty minutes: that is how it looks in the videos. Here is what is missing.
  11. Websites2 min read What you contribute to your new website A website in a few weeks only works if both sides play their part. We take care of most of it. Here is what only your business can provide.
  12. AI2 min read The AI demo trap: why great presentations are dangerous A demo can be built in two weeks. A system that holds up in day-to-day operation cannot. Three questions for the next presentation.
  13. Projects1 min read The 80/80 lie: why projects don’t get finished at the end When the progress bar stands at 80 per cent, the real work often only just begins.
  14. AI3 min read AI Bullshit Decoder: 5 terms every managing director needs to know Hallucination, fine-tuning, RAG, embeddings, context window: what the five terms mean and which question you should ask about each one.

20 minutes. Afterwards you’ll know whether a project pays off.

Tell us briefly where things are stuck. We’ll tell you whether we’re the right people, roughly what it would cost and whether funding might be available.

  • No sales pitch. No presentation.
  • If we can’t help you, we’ll tell you in the first five minutes.
Prefer to talk directly? +43 650 283 37 87 office@realonaut.com

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