A virtual tour shows a flat the way you experience it at a viewing: room by room, with a free view in every direction. Prospective buyers and tenants look round the property on their phone or laptop, whenever it suits them. Here is what it costs, which camera you need and how to go about it.

Costs at a glance

How much a 360° virtual tour costs depends on who takes the photos. A photographer or service provider charges per property. If you shoot it yourself, you pay once for a camera and monthly for the software that builds the tour and keeps it online.

  • Photographer or service provider: per property, depending on size and travel. Best for the occasional tour.
  • Your own 360-degree camera: one-off, around €350 to €1,300 incl. VAT (as of October 2026). Best for marketing properties regularly.
  • REALONAUT 360 Free: €0, 1 tour online. For trying it out.
  • REALONAUT 360 Solo: €29 net per month, 5 tours online. For independent agents.
  • REALONAUT 360 Team: €69 net per month, 20 tours online, 3 users. For small offices.
  • REALONAUT 360 Office: €129 net per month, 50 tours online, 10 users. For offices with several teams.

If you market properties regularly, your own camera and software usually work out cheaper: there is no per-property fee as long as you stay within your plan. Hosting, storage and updates are part of the software. Every paid REALONAUT 360 plan includes all features and personal onboarding, with no minimum term and cancellable monthly.

See all REALONAUT 360 plans and prices

What is a virtual 360-degree tour?

Each room gets a panoramic photo that shows everything: walls, floor, ceiling. The panoramas are linked together. Anyone viewing the tour moves from the kitchen to the living room with a click and turns the view with a finger or the mouse. If you wish, a floor plan with the viewing direction shows where you are standing.

What does a tour do for you?

A tour works on both sides of your business: with prospects and with owners.

  • A filter for genuine interest. Anyone who has clicked through the flat and still calls is serious. If the layout doesn’t suit someone, they notice beforehand, not at the appointment on site.
  • Qualified enquiries. Prospects already know the rooms and ask more targeted questions: about running costs, move-in date, financing. You spend less time on viewings that lead nowhere.
  • Open around the clock. The tour has no viewing hours. Prospects look round the flat in the evening or on a Sunday, without you having to keep an appointment free.
  • Prospects from further away. Anyone moving from another city can get a picture in advance.
  • A better impression with owners. Owners who want to sell or let their flat or house see that you present their property with commitment and in a modern way. That counts when you are pitching for the instruction.
  • A stronger listing. You put the link in the listing, in the brochure and on your website.

What does a virtual tour cost?

There are two ways: have it done or do it yourself.

Have it done. A photographer or service provider comes round, takes the photos and delivers the finished tour. You pay per property, and the price depends on size and travel. That suits you if you only need a tour now and then.

Do it yourself. You buy a 360-degree camera once and pay monthly for the software that turns the photos into a tour and puts it online. If you market properties regularly, this usually works out cheaper, because there is no per-property price on top as long as you stay within your plan.

  • Camera: a one-off cost of around €350 to €1,300 depending on the model (as of October 2026).
  • Tripod: so the camera stands steady and at the same height in every room.
  • Software: monthly. It covers more than the editor: hosting and storage for your panoramas, a player that loads quickly on a phone, security, updates and support when something goes wrong. The REALONAUT 360 plans are listed above, under Costs at a glance.

Compare four things with every provider: How long are you tied in? Do you need a particular camera? Is the price per tour or by number of rooms? With some providers, a large flat takes up several slots. And: who looks after hosting, storage and security? A tour you put on your own web space looks cheaper at first, but it needs space, maintenance and someone to keep it up to date.

Which camera do you need?

A 360-degree camera that saves a panoramic photo in 2:1 format as a JPG. The common models can do this, for example those from Ricoh and Insta360. When comparing, sensor size matters more than the number of megapixels. A larger sensor captures more light, and that is exactly what you need indoors. The images have less noise and the colours look more natural. Also look for a good HDR function, so bright windows don’t blow out, and an app that lets you take the shot from your phone. That way you are not in the picture yourself. REALONAUT 360 accepts photos from any 360-degree camera.

How it works: online in three steps

  • 1. Take the photos. One panorama per room. Camera on the tripod in the middle of the room, at a height of about 1.50 metres. Tidy the rooms first, doors open, lights on.
  • 2. Upload and connect. Upload the photos, connect the rooms to each other, choose the starting point.
  • 3. Share or embed. Put the link in the listing or the brochure, or embed the tour on your website.

What matters when you shoot

A tour is only as good as its photos. The key points: clean, tidy rooms, all doors open, all lights on, HDR switched on, white balance left on automatic, camera level, and leave the room when you take the shot.

And if a photo isn’t quite right: in REALONAUT 360 you edit your panoramas directly in the editor. Adjust brightness, contrast, white balance and tint, straighten a crooked horizon and blur areas such as residents, family photos or post. The original is kept.

Why we keep it simple

Our virtual tour software has existed since 2017, and REALONAUT 360 is its third version. Over that time we have seen which features estate agents really use and which are only on the list. That is why REALONAUT 360 deliberately has fewer features. In return, you finish faster and find your way around straight away.

Frequently asked questions about costs

How much does a virtual tour cost per property?

A photographer or service provider charges per property, depending on size and travel. If you take the photos yourself, you pay once for the camera and monthly for the software. There is then no per-property fee as long as you stay within your plan.

Can you get a virtual tour for free?

Yes. REALONAUT 360 has a Free plan with no time limit: one tour online, no credit card, no watermark. For more tours, Solo costs €29 net per month.

What does it cost to have more tours online?

With Solo, Team and Office, you can book add-ons, each with 10 more tours online for €19 net per month. For more users or teams, you switch to the next plan.